The world around is filled with misery — starvation, disease, exploitation, the brutal indifference of great wealth side by side with appalling poverty, the enmity between man and man. In such a situation we can either wear blinders to concentrate … Continue reading
The “Open Your World” global ad campaign by Heineken is amongst the best in the world. After two award-winning 90-second spots — “The Entrance” and “The Date” — the brewer returns with the third spot in the series — “The Switch”. While … Continue reading
Facebook is racing towards becoming the de facto internet identity provider and the users of the website are not aware of the role they are actively playing in the whole process. Users are utilizing the plugins of Facebook all the … Continue reading
Coca-Cola is known as much for its warm, bubbly ads as it is for its chilled, bubbly sodas. Since 1971, Coca-Cola has been launching ad after ad associating the word ‘happiness’ with the soft drink brand.The most recent advert from … Continue reading
They say, “the consumer is king”! I say, buffalo bagels (curtsey Col. Potter)!!! Sorry for bursting your bubble, if you’re from that camp sweetheart but, the consumer is not the king; the product is! Before I go into this topic … Continue reading
This might sound shocking coming from me but, I got to say this – Social Media Marketing is incompetent… …if you want it only to get “more hits” to your website!!! Earlier this year, I had met a prospect client … Continue reading
I recently came across an infographic by Monetate titled, “Is Pinterest the Next Social Commerce Game Changer?” So, what happened to Facebook? Facebook’s going nowhere. But, as retailers are losing faith in Facebook as a platform for e-commerce, they’re warming … Continue reading